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Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
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Marketing Strategy Proposal
Ermolina, Eva ; Milichovský, František (referee) ; Chalupský, Vladimír (advisor)
The master´s thesis deals with the marketing strategy proposal of travel agency SunTA. The theoretical part of the thesis provides an overview of the current concept of corporate strategic management, strategic marketing management, marketing strategy and service quality. The analytical part of the thesis focuses on performing the marketing situation analysis of SunTA and the questionnaire survey to evaluate its service quality. The proposal part of the thesis includes the marketing strategy proposal based on the results of the marketing situation analysis and the evaluation of service quality.
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Strategy marketing in a chosen company
POŠVECOVÁ, Lenka
The aim of the thesis is to suggest a marketing strategy for a specific company, including the marketing plan in order to deal with possible changes resulting from the current situation. Strategic marketing process, which is based on the strategic management process consists of planning, implementation and control. On the basis of marketing situational analysis SWOT analysis was set up, marketing objectives were defined, strategies were formulated and a marketing plan was suggested. The implementation of a plan is a part of an implementation phase. Finally, the interim results were evaluated and possible changes were proposed, which should lead to the achievement of the planned outputs at the end of the period.
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Design of the marketing strategy of a commercial firm
Hluchá, Karolína ; Zeman, Jiří (advisor) ; Štědroň, Bohumír (referee)
This thesis deals with the design process of marketing strategy. The first chapter lists the entire theoretical basis for strategic marketing management focusing on the formulation of marketing strategy. In the second chapter, the mentioned theoretical background is applied to a specific company, whose marketing strategy proposal is presented in the conclusion of the thesis. It is the company dealing primarily with real - estate services, and therefore a brief insight into the real - estate marketing is included in the first chapter.
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